Marketing – Page 3

Book Review – 2019 How Modi Won India!

anandkumarrs / December 8, 2019 / 1 Comment

In this 201st post of mine for this blog, I thought of doing a review of the book ‘2019 How […]

anandkumarrs / May 23, 2019 / 15 Comments

As the results of the much anticipated Lok Sabha elections in India unfold themselves this day, it is clear that

anandkumarrs / May 12, 2019 / 10 Comments

For the past few weeks or so, I am certain that only one question is uppermost in the minds of

anandkumarrs / April 21, 2019 / 6 Comments

On Wednesday last week, as I was queuing up to board an Air India flight to Delhi, I could see

anandkumarrs / March 10, 2019 / 2 Comments

Just as I was checking my Twitter feed this Sunday morning, I saw the #Surfexcel trending. Initially I ignored attributing

anandkumarrs / November 11, 2018 / 2 Comments

What is common between Kaala and Sarkar – both Tamil films released in the past few months? Many. But, beyond

anandkumarrs / March 25, 2018 / 13 Comments

Last week’s explosive expose of Channel 4 on the role of Cambridge Analytica (CA), a British political consultancy firm in

anandkumarrs / January 7, 2018 / 25 Comments

“Normal people go to a party on 31st Dec., but Rajinikanth forms his own party on 31st Dec.”! This joke

anandkumarrs / December 2, 2017 / 7 Comments

Tucked in between the noisy and newsy headlines in India in the last week around Love Jihad, Rahul Gandhi’s religion,

anandkumarrs / November 12, 2017 / 15 Comments

Earlier this week, a video clip of 2 staff members of Indigo Airlines manhandling a hapless passenger on the tarmac

anandkumarrs / October 7, 2017 / 4 Comments

If there is one state in India, which has almost got its act together on tapping its tourism potential, it

anandkumarrs / February 25, 2017 / 12 Comments

David Packard, Co-founder of Hewlett Packard famously said, “Marketing is too important to be left to the Marketing Department”. He