Marketing – Page 3

Jet Airways – Positioning lessons from its crash landing!

anandkumarrs / April 21, 2019 / 6 Comments

On Wednesday last week, as I was queuing up to board an Air India flight to Delhi, I could see […]

anandkumarrs / March 10, 2019 / 2 Comments

Just as I was checking my Twitter feed this Sunday morning, I saw the #Surfexcel trending. Initially I ignored attributing

anandkumarrs / November 11, 2018 / 2 Comments

What is common between Kaala and Sarkar – both Tamil films released in the past few months? Many. But, beyond

anandkumarrs / March 25, 2018 / 13 Comments

Last week’s explosive expose of Channel 4 on the role of Cambridge Analytica (CA), a British political consultancy firm in

anandkumarrs / January 7, 2018 / 25 Comments

“Normal people go to a party on 31st Dec., but Rajinikanth forms his own party on 31st Dec.”! This joke

anandkumarrs / December 2, 2017 / 7 Comments

Tucked in between the noisy and newsy headlines in India in the last week around Love Jihad, Rahul Gandhi’s religion,

anandkumarrs / November 12, 2017 / 15 Comments

Earlier this week, a video clip of 2 staff members of Indigo Airlines manhandling a hapless passenger on the tarmac

anandkumarrs / October 7, 2017 / 4 Comments

If there is one state in India, which has almost got its act together on tapping its tourism potential, it

anandkumarrs / February 25, 2017 / 12 Comments

David Packard, Co-founder of Hewlett Packard famously said, “Marketing is too important to be left to the Marketing Department”. He

anandkumarrs / October 2, 2016 / 20 Comments

“Marketing Warfare” is an 80’s best seller from the famed marketing Gurus Al Ries & Jack Trout in which they

anandkumarrs / September 11, 2016 / 9 Comments

Since the time, Sindhu won a Silver and Sakshi a Bronze for India at the Rio Olympics, their phones (probably

anandkumarrs / July 24, 2016 / 33 Comments

First up – this is not a review of the film Kabali. This post is also not about the Rajini