Marketing – Page 4

Marketing Warfare!!!

anandkumarrs / October 2, 2016 / 20 Comments

“Marketing Warfare” is an 80’s best seller from the famed marketing Gurus Al Ries & Jack Trout in which they […]

anandkumarrs / September 11, 2016 / 9 Comments

Since the time, Sindhu won a Silver and Sakshi a Bronze for India at the Rio Olympics, their phones (probably

anandkumarrs / July 24, 2016 / 33 Comments

First up – this is not a review of the film Kabali. This post is also not about the Rajini

anandkumarrs / April 3, 2016 / 10 Comments

Al Ries and Jack Trout the “Art of Positioning” gurus in their best seller – ‘Positioning – The battle for

anandkumarrs / January 24, 2016 / 17 Comments

In the last 2 weeks, 2 TV ads for different products by 2 different agencies but surprisingly around the same

anandkumarrs / December 6, 2015 / 1 Comment

I am myself surprised to witness what has been happening the last 2 weeks. If I add “pleasantly though” to

anandkumarrs / July 6, 2015 / 26 Comments

It’s a common belief that “The More the Merrier”. Particularly if you are a consumer. One always gets a better

anandkumarrs / June 14, 2015 / 29 Comments

First the disclosures. I am not a big fan of the 2 minute wonder – “Maggi Noodles” ever to have

anandkumarrs / May 31, 2015 / 25 Comments

No other phrase has caught the imagination of the public – intelligentsia and others as this “Acche Din” (Good Days)

anandkumarrs / April 12, 2015 / 18 Comments

It is that time of the season in Mumbai typically the onset of summer (Apr-Jun or the AMJ Qtr for

anandkumarrs / March 30, 2015 / 19 Comments

One of the supposedly grand event of Cricket – the ICC One Day World Cup ended today in a whimper.

anandkumarrs / March 15, 2015 / 10 Comments

As India kicked off its campaign to defend the Cricket World Cup with a high-octane league match with its arch