David Packard, Co-founder of Hewlett Packard famously said, “Marketing is too important to be left to the Marketing Department”. He […]
In May last year, when Tamil Nadu (TN) was in the throes of election I had written a post titled
First things first. I have not seen Jallikattu live in my life. My 1st exposure to this was in a
The neigbourhood vegetable bhaiyya Yadavji is still going strong negating all predictions that the organized retail will swallow the likes
“Marketing Warfare” is an 80’s best seller from the famed marketing Gurus Al Ries & Jack Trout in which they
Since the time, Sindhu won a Silver and Sakshi a Bronze for India at the Rio Olympics, their phones (probably
The country now is in election mode. Well, almost perennially India suffers from election fever. If it’s not the Lok
Al Ries and Jack Trout the “Art of Positioning” gurus in their best seller – ‘Positioning – The battle for
Tomorrow, on the 29th Feb 2016 as the finance minister “rises to present the budget of the Union for the
In a week from now, Mumbai will host the “Make in India Week” – an event planned to give fillip
First a disclosure. The topic for this post is lifted from the ace columnist Shekhar Gupta’s columns – the ones
