Just as I was checking my Twitter feed this Sunday morning, I saw the #Surfexcel trending. Initially I ignored attributing […]
What is common between Kaala and Sarkar – both Tamil films released in the past few months? Many. But, beyond
Last week’s explosive expose of Channel 4 on the role of Cambridge Analytica (CA), a British political consultancy firm in
“Normal people go to a party on 31st Dec., but Rajinikanth forms his own party on 31st Dec.”! This joke
Tucked in between the noisy and newsy headlines in India in the last week around Love Jihad, Rahul Gandhi’s religion,
Earlier this week, a video clip of 2 staff members of Indigo Airlines manhandling a hapless passenger on the tarmac
If there is one state in India, which has almost got its act together on tapping its tourism potential, it
David Packard, Co-founder of Hewlett Packard famously said, “Marketing is too important to be left to the Marketing Department”. He
“Marketing Warfare” is an 80’s best seller from the famed marketing Gurus Al Ries & Jack Trout in which they
Since the time, Sindhu won a Silver and Sakshi a Bronze for India at the Rio Olympics, their phones (probably
First up – this is not a review of the film Kabali. This post is also not about the Rajini
Al Ries and Jack Trout the “Art of Positioning” gurus in their best seller – ‘Positioning – The battle for
