Marketing – Page 4

Jugaad Vs Anti-Jugaad!!!

anandkumarrs / January 24, 2016 / Leave a Comment

In the last 2 weeks, 2 TV ads for different products by 2 different agencies but surprisingly around the same […]

anandkumarrs / December 6, 2015 / Leave a Comment

I am myself surprised to witness what has been happening the last 2 weeks. If I add “pleasantly though” to

anandkumarrs / July 6, 2015 / Leave a Comment

It’s a common belief that “The More the Merrier”. Particularly if you are a consumer. One always gets a better

anandkumarrs / June 14, 2015 / Leave a Comment

First the disclosures. I am not a big fan of the 2 minute wonder – “Maggi Noodles” ever to have

anandkumarrs / May 31, 2015 / Leave a Comment

No other phrase has caught the imagination of the public – intelligentsia and others as this “Acche Din” (Good Days)

anandkumarrs / April 12, 2015 / Leave a Comment

It is that time of the season in Mumbai typically the onset of summer (Apr-Jun or the AMJ Qtr for

anandkumarrs / March 30, 2015 / Leave a Comment

One of the supposedly grand event of Cricket – the ICC One Day World Cup ended today in a whimper.

anandkumarrs / March 15, 2015 / 10 Comments

As India kicked off its campaign to defend the Cricket World Cup with a high-octane league match with its arch

anandkumarrs / January 18, 2015 / Leave a Comment

“All the forces in the world are not as powerful as an Idea whose time has come” – thus said

anandkumarrs / November 30, 2014 / Leave a Comment

“Dear Universe, I know you have many troubles to address but can you please add the abolishment of the “Selfie”

anandkumarrs / August 3, 2014 / Leave a Comment

I don’t recall many ads in the recent past which have kicked off such a huge debate as the new

anandkumarrs / July 27, 2014 / Leave a Comment

It may still be a long way to go to reach the iconic status of that ad line – “You