Jet Airways – Positioning lessons from its crash landing!
On Wednesday last week, as I was queuing up to board an Air India flight to Delhi, I could see […]
Advertising, Business, Economics, Economy, Emerging Markets, India, Innovation, Management, Marketing
Nano – Tata’s and India’s miss!
Tucked in between the noisy and newsy headlines in India in the last week around Love Jihad, Rahul Gandhi’s religion,
Advertising, Business, India, Management, Marketing, Media, Musings, Opinion, Social Media
A BMW formula for Indigo!!!
Earlier this week, a video clip of 2 staff members of Indigo Airlines manhandling a hapless passenger on the tarmac
Advertising, Bollywood, Business, India, Management, Marketing, Media, Opinion, Sports
Ad today, Sad Tomorrow – A Brand Ambassador’s soon to be story!!!
Since the time, Sindhu won a Silver and Sakshi a Bronze for India at the Rio Olympics, their phones (probably
Business, China, Economics, Emerging Markets, India, India Political Landscape, Indian Politics, Management, Musings, Opinion
Waking up “Make In India”!!!
In a week from now, Mumbai will host the “Make in India Week” – an event planned to give fillip
Advertising, Emerging Markets, India, Innovation, Management, Marketing, Musings
Jugaad Vs Anti-Jugaad!!!
In the last 2 weeks, 2 TV ads for different products by 2 different agencies but surprisingly around the same
Advertising, Business, Economics, Management, Marketing, Media
Shuddh Desi Maggi!!!
First the disclosures. I am not a big fan of the 2 minute wonder – “Maggi Noodles” ever to have
Advertising, Bollywood, Business, Cricket, Economics, Holiday, Ideas, Innovation, Management, Marketing, Media, Musings, Opinion, Travel, TV
“Ideas Mela” – What an Idea Sirji !!! Part – 2
In the last few years, in airports across the world you cannot just miss one thing. The ambience at the
Advertising, Bollywood, Business, Economics, Management, Marketing, Media, Musings, Opinion
Idli,Vada,Bonda and Ad(a)!!!
One latent benefit of the IPL is the opportunity one gets to see a good repertoire of TV commercials as marketers “bet”
Business, India, Management, Marketing, Media, Musings
“Ideas Mela” – What an Idea, Sirji !!!
Years ago, I was attending a business conference at a resort type place few miles off Mumbai. While our meeting
Business, Economics, Emerging Markets, India, Management, Musings, Opinion
The Economics of “Refill”
In all probability you must have seen this. An Indian scientist is explaining to a group of Indian visitors what
Business, Management, Musings, Opinion
Time to elevate “Plan B” to “Plan A”
I am not sure if I’m the only one to hear this term Plan B more often these days. My guess
