Business – Page 4

“Idea Extension Trap”!!!

anandkumarrs / April 3, 2016 / 10 Comments

Al Ries and Jack Trout the “Art of Positioning” gurus in their best seller – ‘Positioning – The battle for […]

anandkumarrs / February 28, 2016 / 14 Comments

Tomorrow, on the 29th Feb 2016 as the finance minister “rises to present the budget of the Union for the

anandkumarrs / February 7, 2016 / 8 Comments

In a week from now, Mumbai will host the “Make in India Week” – an event planned to give fillip

anandkumarrs / July 6, 2015 / 26 Comments

It’s a common belief that “The More the Merrier”. Particularly if you are a consumer. One always gets a better

anandkumarrs / June 14, 2015 / 29 Comments

First the disclosures. I am not a big fan of the 2 minute wonder – “Maggi Noodles” ever to have

anandkumarrs / April 12, 2015 / 18 Comments

It is that time of the season in Mumbai typically the onset of summer (Apr-Jun or the AMJ Qtr for

anandkumarrs / March 15, 2015 / 10 Comments

As India kicked off its campaign to defend the Cricket World Cup with a high-octane league match with its arch

anandkumarrs / March 1, 2015 / 28 Comments

In India, come Feb, it’s time for the release of the mother of all blockbusters – “The Union Budget”. While

anandkumarrs / January 18, 2015 / 4 Comments

“All the forces in the world are not as powerful as an Idea whose time has come” – thus said

anandkumarrs / August 3, 2014 / 20 Comments

I don’t recall many ads in the recent past which have kicked off such a huge debate as the new

anandkumarrs / July 27, 2014 / 9 Comments

It may still be a long way to go to reach the iconic status of that ad line – “You

anandkumarrs / December 1, 2013 / 8 Comments

In the last few years, in airports across the world you cannot just miss one thing. The ambience at the