I am myself surprised to witness what has been happening the last 2 weeks. If I add “pleasantly though” to it I will be labelled a sadist. For some time now I have been vilified for many social evils happening in the world. From the time I came to existence though there has been an acceptance (grudgingly if I may add) that I am useful in connecting people from disparate parts of the world, there is also this constant nagging at my back. Of how I waste people’s time, of how I have managed to turn people into being unproductive, of how I have become a tool to circulate mischievous rumours, of how people use me to spread venom, of how I and my clan have even become soft tools in the hands of savvy terrorists and so on. In the company of my more august colleagues we have become one group against which the Governments all over the world have axes to grind. And I hear that they all are putting up plans to do what they do best –“Exert control”. So I will not be surprised if in the coming months/years there are UN summits to discuss laws to control us like the ongoing UN Climate change summit in France aimed at achieving a universal and legally binding agreement on Climate😃 (Does these UN Summits really deliver is a debate you guys should kick-start)
So under the circumstances, what happened or rather is happening in Chennai, India – the unprecedented deluge which hit the city at its heart throwing the city and its people out of gear has been our moment of comeuppance and a decisive one in that. Though it was not my intention to use an unfortunate natural calamity to send a message to our critics, (though sending messages across is my raison d’être) it might have ended up like that. I never imagined that in a short time since I was launched as “WhatsApp” into the hands of many human beings across the world, I would get to play a stellar role at the time of a huge humanitarian crisis like the one which happened in Chenna😄😄i. The crisis is yet over.
It is now normal for any individual in Urban India to be part of a few WhatsApp “Groups”. One’s group range from “Immediate family” to “Dad’s side family” to “Mom’s side relatives” to “Cousins” to “Office team” to “Ex-Employer/s team” to “Living community” to “School” to “College/s” “Hobby” group and so on. And smart people who want to use me for their business have few more groups like customer groups, Vendor group,… And there are short time temp. Groups which are formed for certain events. The “Groups” may be many but I have noticed that the happenings are usually similar. From Good morning, Good night messages, Happy Birthday/Anniversary wishes, and then discussions which happen on and off ranging from being serious/purposeful stuff to frivolous time pass type. And there is this monster type called “forwards” usually taking up most of my server space – motivational messages, philosophical messages, Jokes and memes, articles, chain messages on Gods, those with political messaging,…,… I myself wonder how it would be to watch the same meme on Alia Bhat or Captain Vijayakanth again and again in different groups though I must admit here that they are extremely funny😄. In all this forwarding business, I got sucked into playing a huge part in resurrecting the career of guys like Alok Nath😁. And give a positive connotation to “Viralling” 😁😁. It’s now easy to know the time when one wakes up from the 1st message he/she sends through me. The 1st thing most people on earth do these days is check messages on me – again an accusation hurled at me as an addition inducer. My grudge has always been that inspite of being a powerful tool which is very useful to humanity in many ways what I got associated was that of a spoiler😩.
I guess however from now on things will be different. People put me into productive use in the last 1 week in the time of the Chennai crisis. From sharing updates on the latest weather to important information on road conditions to circulating info about people in distress the forwards were of the critical type. With no TV when power was down, people completely had to depend upon updates on social media. Groups which are generally are accused of gupshup used the forum to reach out to the needs of friends, near and dear. I’m not saying that the same people would not have responded if individually contacted through other means. But media like me which thrive on group communication have a demonstrative effect. The whole feeling of helping and supporting each other gets infectious in a group and end result has a multiplier effect. As the weather in Chennai returns to normal there is a big task in hand for the common public and the administration. Rescue is now over and it’s time for relief, rehabilitation of the affected and recovery to normalcy. Here again I hope to play a big role in being a platform for generating funds and resources from well-wishers all around the planet. If there is an identified agency which is engaged in relief measures, please use me to forward details of them among your “Groups” to raise funds. In the last few days, I am clear that there is no dearth for helpful souls and they are a plenty. To tap them is the crux of resource mobilization and I feel I can play a crucial role in this activity.
While being happy about the role we social media played in diffusing the crisis, I was also pained to see the other side. Like being used to spread wrong information to spread panic. Like forwarding pictures of Thailand cyclone and passing it off as Chennai floods. Like spreading mischievous message that crocodiles from the zoo have escaped (attaching some photo shopped pictures to effect). Like some political parties taking to social media to score brownie points at this hour of grave crisis. But one must not forget that we are a double-edged sword. It doesn’t take a long while for citizen groups to use us and expose the evil machinations of the politicians or their sycophant followers! So, I hope these will stop sooner or later.
From here on I do hope fervently that our group fondly revered sometimes and decried other times as “Social Media” consisting of my good associate Facebook and friends like Twitter is given our due place under the Sun. And folks like you should be proud for using us to play a constructive role when needed😃. So next time if you are bashed by somebody for being on “WhatsApp Chat all day long” don’t be guilty😃😃
Now, liked this?? Please take a minute to “forward” this to your Groups. Thanks😃😃😃
Yes, since WA came to existence it revolutionized the communication.. SMS/MMS not to be seem much of late… may be becos of the great features WA has.. also you do not need to shell out msg charges unlike for SMS/MMS. Wondering if the rumor turning out to be true that WA would cost money soon, how many would still be active as they are now.. Yes….WA has done wonders in a crisis situation like recent Chennai floods, though you must be ready to pick n choose the rumors that were being spread.. Though the msgs are to be shared with a purpose, I would still like to receive msgs on Alia Bhat or Gabtain Vijayakanth, that certainly shows the sense of humor prevail among us.. Surprised why other apps like Viber, we chat etc., are not as popular as WA, may be becos they hit the scene after WA.like the retail sector in India, no other retail chain like Reliance or Easyday are as famous as big bazzar, becos BB hit the space 1st (considering spencer as a regional player).
As usual Excellent blog RSA….