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“Viral” fever and the Marketing “mauka”!!!

anandkumarrs / March 15, 2015 / 10 Comments

As India kicked off its campaign to defend the Cricket World Cup with a high-octane league match with its arch […]

Advertising, Business, Economics, Ideas, India, Marketing, Media, Social Media, Videos

Stir up to Sell – The New Mantra(d)!!!

anandkumarrs / August 3, 2014 / Leave a Comment

I don’t recall many ads in the recent past which have kicked off such a huge debate as the new

Media, Musings, TV, Videos, Watch & Listen

Kal bhi, Aaj bhi, Aaj bhi Kal bhi,…

anandkumarrs / February 20, 2012 / 10 Comments

“Kal bhi, aaj bhi, aaj bhi kal bhi,..” goes the jingle of one my all-time favorite ads in Indian TV and this was for the