From “Casteing” votes to Casting them!!!
In the last 2 months, India has been gripped by the UP (Uttar Pradesh) election fever. Or so the channels […]
In the last 2 months, India has been gripped by the UP (Uttar Pradesh) election fever. Or so the channels […]
David Packard, Co-founder of Hewlett Packard famously said, “Marketing is too important to be left to the Marketing Department”. He
In these largely agonizing days in India, a call to savour the Achhe Din would seem highly preposterous, isn’t it??? Well,
The neigbourhood vegetable bhaiyya Yadavji is still going strong negating all predictions that the organized retail will swallow the likes
When I visited Agra and the Taj Mahal last week, it was exactly after 10 years. That was in the
“Marketing Warfare” is an 80’s best seller from the famed marketing Gurus Al Ries & Jack Trout in which they
Since the time, Sindhu won a Silver and Sakshi a Bronze for India at the Rio Olympics, their phones (probably
First up – this is not a review of the film Kabali. This post is also not about the Rajini
It’s not very often that I tune into FM Radio while driving. That space is usually kept for Indian Classical music,
“EPFO plans to hire social media agency” This news bit resembling a 140 character tweet appearing somewhere in a corner
Al Ries and Jack Trout the “Art of Positioning” gurus in their best seller – ‘Positioning – The battle for
Boxing a tribute for a man who just completed a journey of 1000 films as a music composer in my