“Idea Extension Trap”!!!
Al Ries and Jack Trout the “Art of Positioning” gurus in their best seller – ‘Positioning – The battle for […]
Al Ries and Jack Trout the “Art of Positioning” gurus in their best seller – ‘Positioning – The battle for […]
Boxing a tribute for a man who just completed a journey of 1000 films as a music composer in my
Tomorrow, on the 29th Feb 2016 as the finance minister “rises to present the budget of the Union for the
I am myself surprised to witness what has been happening the last 2 weeks. If I add “pleasantly though” to
If you have been in India in the last couple of months, you will not be faulted if you came
Afternoon on Sunday exactly a week ago in India, suddenly eggs went into short supply mode. Didn’t they all land
It’s a common belief that “The More the Merrier”. Particularly if you are a consumer. One always gets a better
First the disclosures. I am not a big fan of the 2 minute wonder – “Maggi Noodles” ever to have
No other phrase has caught the imagination of the public – intelligentsia and others as this “Acche Din” (Good Days)
As India kicked off its campaign to defend the Cricket World Cup with a high-octane league match with its arch
In India, come Feb, it’s time for the release of the mother of all blockbusters – “The Union Budget”. While