Lest We Forget!!!
In his seminal work of 2005 – “The Argumentative Indian” Nobel laureate Amartya Sen, “argued” that the understanding and use […]
In his seminal work of 2005 – “The Argumentative Indian” Nobel laureate Amartya Sen, “argued” that the understanding and use […]
One latent benefit of the IPL is the opportunity one gets to see a good repertoire of TV commercials as marketers “bet”
“In the last few days of his life, my predecessor earned the sobriquet of ‘Annus Horribilis’ – regrettably so. Blaming him
Hearing the cacophony of noises in India’s ‘temple of democracy’ last week on FDI (Foreign Direct Investment) in multibrand retail, one
In all probability you must have seen this. An Indian scientist is explaining to a group of Indian visitors what
Gurcharan Das, the erstwhile head honcho of Procter & Gamble, India is not a politician. If he was one, I wouldn’t
Elsewhere in the Dutch city of Rotterdam, brand strategists of Unilever, the FMCG giant are on a panic video conference call
“It’s not just a car, it’s a caaaaar” goes the TV commercial for Nissan Sunny in India. A drive from
Indians or should I say Middle Class Indians were ushered into the new year of 2004 with a feel good factor