Shuddh Desi Maggi!!!
First the disclosures. I am not a big fan of the 2 minute wonder – “Maggi Noodles” ever to have […]
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“Viral” fever and the Marketing “mauka”!!!
As India kicked off its campaign to defend the Cricket World Cup with a high-octane league match with its arch
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Sir, a Plus budget!!!
In India, come Feb, it’s time for the release of the mother of all blockbusters – “The Union Budget”. While
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“Ideas Mela” – What an Idea Sirji !!! Part – 4
“All the forces in the world are not as powerful as an Idea whose time has come” – thus said
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Stir up to Sell – The New Mantra(d)!!!
I don’t recall many ads in the recent past which have kicked off such a huge debate as the new
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“Ideas Mela” – What an Idea, Sirji!!! – Part 3
It may still be a long way to go to reach the iconic status of that ad line – “You
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“Ideas Mela” – What an Idea Sirji !!! Part – 2
In the last few years, in airports across the world you cannot just miss one thing. The ambience at the
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The fine art of Writing nay “Plugging”!!!
Just realized that this is my 50th post 🙂 🙂 On the New Year eve in Dec 2011 when I
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“Dahi Handi” & the many parallels with India’s Economic Growth
It was the 29th of August, a day after people celebrated ‘Krishna Janmashtami’ with gaiety and religious fervour all over
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Lest We Forget!!!
In his seminal work of 2005 – “The Argumentative Indian” Nobel laureate Amartya Sen, “argued” that the understanding and use
Business, Musings, Opinion
Monsoon’s Diary
“Rain and High tide pour misery on Mumbaikars” – screams today’s Mumbai edition of Times of India. I find this
