Ki, Ka & Family!!!
Adman turned filmmaker Balki’s latest outing as his previous ones treads into unchartered territory in Bollywood. This post is not […]
Advertising, Bollywood, Culture, India, Musings, Social
Advertising, Bollywood, Business, Ideas, India, Marketing, Media, Musings, Opinion
“Idea Extension Trap”!!!
Al Ries and Jack Trout the “Art of Positioning” gurus in their best seller – ‘Positioning – The battle for
Advertising, Emerging Markets, India, Innovation, Management, Marketing, Musings
Jugaad Vs Anti-Jugaad!!!
In the last 2 weeks, 2 TV ads for different products by 2 different agencies but surprisingly around the same
Advertising, Business, Economics, Management, Marketing, Media
Shuddh Desi Maggi!!!
First the disclosures. I am not a big fan of the 2 minute wonder – “Maggi Noodles” ever to have
Advertising, India Political Landscape, Indian Politics, Marketing, Media, Musings, Reforms
Marketing of “Acche Din”!!!
No other phrase has caught the imagination of the public – intelligentsia and others as this “Acche Din” (Good Days)
Advertising, Business, Cricket, Ideas, Marketing, Media, Opinion, Social Media, TV, Videos, Watch & Listen
“Viral” fever and the Marketing “mauka”!!!
As India kicked off its campaign to defend the Cricket World Cup with a high-octane league match with its arch
Advertising, Business, Ideas, India, Innovation, Marketing, Media, Musings, Opinion, Social Media
“Ideas Mela” – What an Idea Sirji !!! Part – 4
“All the forces in the world are not as powerful as an Idea whose time has come” – thus said
Advertising, Bollywood, India, India Political Landscape, Indian Politics, Marketing, Media, Photography, Social Media
Selfie please,…
“Dear Universe, I know you have many troubles to address but can you please add the abolishment of the “Selfie”
Advertising, Business, Economics, Ideas, India, Marketing, Media, Social Media, Videos
Stir up to Sell – The New Mantra(d)!!!
I don’t recall many ads in the recent past which have kicked off such a huge debate as the new
Advertising, Business, Ideas, India, Innovation, Marketing, Media, Social Media
“Ideas Mela” – What an Idea, Sirji!!! – Part 3
It may still be a long way to go to reach the iconic status of that ad line – “You
Advertising, Bollywood, Business, Cricket, Economics, Holiday, Ideas, Innovation, Management, Marketing, Media, Musings, Opinion, Travel, TV
“Ideas Mela” – What an Idea Sirji !!! Part – 2
In the last few years, in airports across the world you cannot just miss one thing. The ambience at the
Advertising, Bollywood, Business, Economics, Management, Marketing, Media, Musings, Opinion
Idli,Vada,Bonda and Ad(a)!!!
One latent benefit of the IPL is the opportunity one gets to see a good repertoire of TV commercials as marketers “bet”
